Go-To-Market Research Services
Trend provides go-to-market research and consulting services designed to help technology companies develop and execute more successful marketing and sales strategies.
Based on tried, tested and robust methodologies, we provide the insights that support you to better understand your markets and competitors, broaden & strengthen relationships with customers, increase the awareness and demand of your services and solutions and deliver more compelling value propositions.
Having the right channel mix and partner support programmes in place, is absolutely key for technology companies if they going to successfully develop and execute successful marketing and sales campaigns into new markets and geographies.
Our customers will use us to help them make their partner support programs more effective or for identifying new sales channels as part of developing a more effective channel partner eco system.
We have considerable experience in supporting customers to execute go-to-market channel strategies as they expand into new customer segments and new territories.
Whether you are looking for better geographic coverage, or to drive volume and revenue growth in the SME sector, technology companies need to have the right channel mix which means working with the right partners and incentivising them so that they commit the right resources to selling more of your products and services.
As part of building a successful go-to-market channel strategy, our customers have used us to support them in a number of ways:
- Partner satisfaction research and analysis
- Competitive benchmarking and perception research and analysis
- Price point analysis
- Channel programme development
- Distribution strategies for different regions
- Compensation models
- Partner and reseller profiling and recruitment
Case Study:
Working with Trend, helped HP penetrate dozens of
European Corporates where, in the past, they had achieved
only a low share of wallet. HP secured a pipeline
from Trend’s work of over $20m, and closed over
$5m within 6 months, from a project costing less than
1% of that figure
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full case study |
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