Go-To-Market Research Services
Trend provides go-to-market research and consulting services designed to help technology companies develop and execute more successful marketing and sales strategies.
Based on tried, tested and robust methodologies, we provide the insights that support you to better understand your markets and competitors, broaden & strengthen relationships with customers, increase the awareness and demand of your services and solutions and deliver more compelling value propositions.
Before implementing any business or marketing plan, we believe you need to be one step ahead of the competition by clearly understanding the external market environment.
We have often had customers tell us “if only we had done a bit more research before we pressed ahead with our plan, we would be much further along the path to achieving our goals”
Secondary, desk-based research can take you so far but it is available to everyone & rarely provides answers to all of the questions you need answers to.
That is why our customers use our services; they understand that our robust processes & methodologies can deliver the intelligence they need to fill those knowledge gaps so that strategies & campaigns can be executed much more quickly & successfully.
We have the ability to deliver the insights you need, be it what your customers really think of you in different industry sectors, what your channel partners require to be able to commit more resources to selling your products & services, or what your competitors are doing to differentiate themselves.
Our market intelligence services have delivered on the following examples;
- Addressable market opportunity segments
- Sweet spot growth segments that can deliver quick wins
- Vertical industry segmentation
- Go-to-market planning and implementation
- Customer buying behaviour patterns
- Customer perception analysis
- Competitive Benchmarking Analysis
- Partner & channel perceptions on capabilities versus competitors
- Building the right channel mix & eco system to go to market more successful
Trend’s Market Entry service will help you adapt
the right strategy to each sector and country, then form
and guide the most effective tactical execution to achieve
fast results, without trial and error.
Case Study:
Working with Trend, Compaq achieved a 200% ROI within
4 weeks of the start of their ‘business services’
market entry programme. The cost of the entire project
more than paid for itself when Compaq’s UK sales
team used the intelligence, recommendations and new
sales tool- all developed by Trend- to close a $500K
deal within weeks. Compaq sales people around the
world used the tool to help open opportunities and
to close more deals.
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full case study |
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