Go-To-Market Research Services
Trend provides go-to-market research and consulting services designed to help technology companies develop and execute more successful marketing and sales strategies.
Based on tried, tested and robust methodologies, we provide the insights that support you to better understand your markets and competitors, broaden & strengthen relationships with customers, increase the awareness and demand of your services and solutions and deliver more compelling value propositions.
Our account development solutions which include providing in-depth knowledge on nominated accounts, focus on helping our customers grow revenues inside large national and International Enterprise accounts in the UK and across the EMEA region.
Our ICT customers will utilise our account intelligence and insights as part of supporting either account based marketing strategies inside nominated accounts earmarked for growth or supporting new business sales teams accelerate sales pipeline development
By using tried and tested research techniques and methodologies, we help account teams accelerate business development, lower the cost of sale by reducing time to new deals and increasing sales force productivity.
Our follow up facilitation workshops help to support account teams to use this intelligence as part of developing more effective account entry strategies
Our customers will typically use us to:
- Accelerate sales pipeline in target accounts
- Find out the key business drivers and pain points being faced by individual targeted accounts
- Broaden and strengthen the relationships with key influencers & decision makers inside targeted accounts
- Increase the awareness and demand for services and solutions among specific accounts or vertical industry segments
- Accelerate business development activity to grow share of wallet inside nominated accounts
- Support sales people that are struggling or that do not have the time to engage or build new relationships with key people in targeted accounts
- Deliver differentiated value propositions and communications to relevant executives inside nominated accounts
Case Study:
Engaging with the right partners recommended by Trend
enabled Oracle to close new business with 1000 new
end customers within 12 months. 100% ROI delivered
within 3 months of Trend providing its recommendations.
 Read
full case study |
|
