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Do you need in-depth customer insights to help you:

  • Make better informed business decisions for your strategic planning?
  • Fine tune your value proposition to better differentiate your offerings, and gain a competitive edge?
  • Execute more successful lead generation and demand generation campaigns?
  • Drive more successful customer engagement including Account Based Marketing initiatives?
  • Expand market and geographic reach through working more effectively with channel partners?

Why use TREND?

To successfully execute most marketing plans and make important decisions, experience tells us you have to add value to internal data sources by carrying out some primary research to gather hard data to plug information gaps.

We are living in a world of data overload where we all have access to a plethora of on-line data sources, but more often than not, the insights we really want are not that easily accessible.

To develop an edge, you need be able to get to the next level of insight, through having information that is not available to your competitors, and that is where TREND comes in.

We have over 20 years experience helping high tech companies make better informed decisions by providing the in-depth market and customer insights needed to better execute for instance account based marketing strategies, new product launches, and channel partner programmes.

The foundation of everything we do is based on carrying out customised primary research to provide you with in-depth customer insights in your target markets – information you will not find “off the shelf” or available on-line.

Many well known technology brands work with us on different campaigns across a variety of market segments and geographies including EMEA, the Americas, and APAC.

If you have a need for in-depth customer insight that provides a competitive edge, and makes sure your strategic and tactical plans are even more successful, we’ll be happy to explore some ideas with you.


    A differentiator has to be the quality of information we got from TREND. Trend were very competent, the team was very professional and their commitment to us was outstanding considering timescales were challenging. Key is their reliability and attention to the client and we were very impressed with their knowledge of the  software and services industry.

  • Verizon

    A key driver for us is to grow business in nominated new logo accounts in specific vertical industries. TREND is providing some great actionable information on a number of accounts and feedback from the sales teams has been extremely positive. TREND has saved us a lot of time by getting us some very important information that was missing from the account plans, and the relationship maps in particular were of great value. We have got to the right people much more quickly and are now uncovering new opportunities. We will be rolling this initiative out into other regions.

  • Fujitsu Services

    Thank you for the work that was undertaken. It gave the team very valuable information on which to base our plans for this year.

    It also helped the account teams position themselves more successfully & created a positive impression with the customer.

    Your insights contributed significantly to us closing a multi-million pound contract in one of the business units we have historically never had working relationships.

  • HP

    This sales lead generation project was aimed at winning new IT services business in a range of different organisations we had never sold to before. TREND’s consultative approach when talking to customers was somewhat different to a classic telemarketing approach, as it provided us with insights on what the customer issues really were which helped us to better shape our propositions.

    we have achieved several new deals, and the return on the investment with TREND has exceeded internal benchmarks which is why it is still running as a campaign – it is now into the second year of operation, and long may it continue!

  • Microsoft

    Trend’s approach to primary research & intelligence gathering is outstanding. They added buckets of value by helping us prioritise and focus resources more effectively to capitalise on the growth opportunities identified. We got great results from this campaign and would have no hesitation recommending TREND.