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A differentiator has to be the quality of information we got from TREND. Trend were very competent, the team was very professional and their commitment to us was outstanding considering timescales were challenging. Key is their reliability and attention to the client and we were very impressed with their knowledge of the  software and services industry.


A key driver for us is to grow business in nominated new logo accounts in specific vertical industries. TREND is providing some great actionable information on a number of accounts and feedback from the sales teams has been extremely positive. TREND has saved us a lot of time by getting us some very important information that was missing from the account plans, and the relationship maps in particular were of great value. We have got to the right people much more quickly and are now uncovering new opportunities. We will be rolling this initiative out into other regions.

Fujitsu Services

Thank you for the work that was undertaken. It gave the team very valuable information on which to base our plans for this year.

It also helped the account teams position themselves more successfully & created a positive impression with the customer.

Your insights contributed significantly to us closing a multi-million pound contract in one of the business units we have historically never had working relationships.


This sales lead generation project was aimed at winning new IT services business in a range of different organisations we had never sold to before. TREND’s consultative approach when talking to customers was somewhat different to a classic telemarketing approach, as it provided us with insights on what the customer issues really were which helped us to better shape our propositions.

we have achieved several new deals, and the return on the investment with TREND has exceeded internal benchmarks which is why it is still running as a campaign – it is now into the second year of operation, and long may it continue!


Trend’s approach to primary research & intelligence gathering is outstanding. They added buckets of value by helping us prioritise and focus resources more effectively to capitalise on the growth opportunities identified. We got great results from this campaign and would have no hesitation recommending TREND.