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This sales lead generation project was aimed at winning new IT services business in a range of different organisations we had never sold to before. TREND’s consultative approach when talking to customers was somewhat different to a classic telemarketing approach, as it provided us with insights on what the customer issues really were which helped us to better shape our propositions.

we have achieved several new deals, and the return on the investment with TREND has exceeded internal benchmarks which is why it is still running as a campaign – it is now into the second year of operation, and long may it continue!